Kaplan Test Prep’s 2010 Survey of College Admissions Officers

College Admissions/SAT, ACT, PSAT, Research

Kaplan Test Prep’s annual survey of admissions officers at 386 of the nation’s top colleges and universities reveals that the phenomenon of the helicopter parent – a term given to parents who “hover” over their children – may be more prevalent than ever, but that schools are divided on how to address it.  77% report that parental involvement in the college admissions process is on the rise.  To view a PDF version of the survey results, click here.  Some key findings are below:

Compared to recent admissions cycles, is parental involvement in the admissions process on the rise or on the decline?

On the rise: 77%
About the same: 16%
Not sure: 3%
On the decline: 4%

Has an applicant ever sent you or a fellow admissions officer at your school a friend request on Facebook or MySpace?

Yes: 80%
No:  20%

Does your school use Facebook to recruit prospective students?

Yes: 82%
No:  18%

Does your school use Twitter to recruit prospective students?

Yes: 56%
No:   44%

Does your school use YouTube to recruit prospective students?

Yes: 56%
No:   44%

Kaplan's 2010 survey of college admissions officers finds that parental involvement is in the admissions process is on the rise.