Kaplan Test Prep Survey: Parents More Involved in College Admissions Process, but Schools Philosophically Divided about How to Manage Them
77% Of College Admissions Officers Say Parental Involvement Is Increasing; Many Schools Involve Parents, While Others Seek To Cut The Umbilical Cord
Available for Interview: College Admissions Expert
Note to editors: Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO)
New York, NY (September 27, 2010) – A new Kaplan Test Prep survey* of admissions officers at 386 of the nation’s top colleges and universities reveals that the phenomenon of the helicopter parent – a term given to parents who “hover” over their children – may be more prevalent than ever, but that schools are divided on how to address it. 77% report that parental involvement in the college admissions process is increasing and because of this, 61% say that their school has been prompted to develop new initiatives for parents. But while a majority of schools are setting up special websites, seminars and tours just for parents, some schools are cutting parents out of the admissions process entirely.
Other colleges are taking a different approach by cutting parents out of the picture as soon as possible.
One of the college admissions officers who participated in Kaplan’s annual survey said that once the student is accepted, the school is firm about only interacting with the student, not the parents – a strict policy that has sometimes caused friction with the parents. Another admissions officer reported that their office will not discuss an applicant with his or her parent unless the student gives permission. One admissions officer said that when a parent of an applicant calls to ask a question, the school encourages the parent to hand the phone to the student.
Other key Kaplan survey results:
- Just the Facts, Please: 67% told Kaplan that they have discovered claims on an application to be exaggerated or untrue.
- Embracing Social Media: 82%% of admissions officers report that their school is using Facebook to recruit students; 56% use Twitter and YouTube to recruit.
- Can We Be Friends?: 80% report that they or a colleague in their admissions office had received a Facebook friend request from a prospective student – an increase from 71% in Kaplan’s 2009 survey.
For more information or to discuss these results with a Kaplan college admissions expert, please contact Russell Schaffer at: 212.453.7538 or firstname.lastname@example.org.
*The survey was conducted by phone in July and August 2010 as part of Kaplan’s annual survey of admissions officers at the nation’s top 500 colleges and universities, as compiled from U.S. News & World Report’s Ultimate College Guide and Barron’s Profiles of American Colleges. Kaplan also conducts annual surveys of admissions officers at law schools, business schools, graduate schools and medical school to ensure that students are getting the most accurate and up-to-date information on the admissions process and other relevant issues.
About Kaplan Test Prep
Kaplan Test Prep (www.kaptest.com), a division of Kaplan, Inc., is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings and a complete array of books, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as English language and professional licensing exams. Kaplan also provides private tutoring and graduate admissions consulting services.
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